The Art of Precision - Audi - Digital Films - directed by AKAMA

Digital Films

January 10, 2010

The Art of Precision

Audi

Agency
DDB
Production
Wanda
Director
Akama
3D Studio
Akama studio
Sound
The

In an exhibition hall, hundreds of suspended car parts align from a precise angle to reveal an Audi. A striking visual metaphor—emotion and precision are never left to chance.

DESCRIPTION

Duration: 70 seconds
Concept: Precision meets emotion

In a vast exhibition hall, hundreds of suspended car parts seem to float in mid-air, creating a mesmerizing mechanical sculpture. At first glance, they appear scattered, a collection of individual elements. But as the camera moves, a perfect alignment emerges—revealing the unmistakable silhouette of an Audi vehicle.

Because with Audi, emotion is never left to chance—every detail is crafted with precision to create a masterpiece of design and performance.

Awards

Making of

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